Monday, November 06, 2006

Holy crap

Borat was number one at the box office this weekend.

This despite the fact that two weeks ago the studio drastically cut down on the amount of theaters it was going to be released to. Obviously they were hoping to avoid Snakes on a Plane disappointment. Then again, Borat is actually good. I bet you anything Hollywood won't be able to tell the difference. "Wait, Snakes had a bunch of hype, and totally failed, and Borat had a bunch of hype and totally succeeded and ERROR ERROR ERRROR" and then their heads explode. Or something.

Anyway, go Borat!


Blogger Alan said...

I think a lot of it has to do with Borat having a loyal fanbase beforehand and, unlike Snakes on a Plane, that fanbase knew exactly how good or funny this movie would be. And the trailer for Snakes... really turned a lot of people off -- people who didn't see that it was a joke. Doesn't hurt, either, that Entertainment Weekly suggested it may be the funniest movie of all time.

Cutting down from 2,000 to 800 screens was genius. Large swaths of the country had no idea who Borat is and can tune out publicity rather easily (even if he was everywhere). Those also happen to be many of the same people who didn't pick up on the tongue-in-cheek nature of Snakes... But the word of mouth, now that Borat has been released, is unbelievable and, man, just watch those money dollars pile up.

3:06 PM  

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